Mini Clothing Line Launch & Outfits of the Week!

For the past couple of months I've been working with the company Reelstyle to design and release my very own mini clothing line (that's been ethically manufactured!) and I'm SO SO SO excited to finally be able to talk about it and to show you all the results!! It was both very interesting, and at some times frustrating, to be involved behind-the-scenes in the design process! One thing I learned - it takes a long time to go from initial concept to final realization. I started working on this project back in March! And as for the frustration, I was limited to producing only t-shirts for this collection. Furthermore, the designs on those shirts were limited in both size and colour - each colour that I added would add extra cost to its manufacturing! Nonetheless, working under these limitations I was still able to create three pieces that I'm think accurately represent my personality and style, and that I'm proud to put my name to! The three shirts are inspired by Japanese street style, vintage patterns and designs, and all things kitsch. This pastel pink shirt was designed to look really good with gingham, denim and red lipstick. The bow also is a sly reference to the Sailor Scouts! I also fell in love, a little while back, with this Fiona Hewitt kitsch deer design and 1960s fawn knickknacks like these! I wanted to evoke this in my t-shirt.  I was also inspired by my friend Katie, who once wore a bambi jumper with a brooch saying "hello" in a genius pairing. In a pastel peach colour, this shirt looks great with denim, black and white, and anything with orange tones in it! For an extra pop of kitschy-ness, you might be able to see that the deer even has little eyelashes. And finally - I love anything with a food print on it. And who doesn't want strawberry boobs? This shirt looks best paired with high-waisted jeans and pleated tennis skirts. All the shirts can be purchased from here. Anyway, here's the accompanying video, where you can see the shirts in motion and also hear me ramble on about them (in the latter half of the video!) Bloglovin' | Youtube | Facebook | Twitter |  Instagram | Chictopia | Lookbook | Tumblr